Evalation's Local SEO engine turns your map-pack presence into a list of actions: four zones of cards, each one carrying the insight it found, why it matters, and the exact action to take.
Somewhere in your inbox is a monthly PDF full of words like “impressions” and “visibility trend.” You can't verify any of it, the map pack still shows the same three competitors, and the retainer clears every month either way.
Local SEO isn't a mystery. It's a checklist: the profile, the reviews, the photos, the consistency of your name and number across the web. What contractors have lacked isn't the ability to do the work. It's a straight answer about which work matters this week.
Evalation gives you that answer as cards. What it found, why it matters, what to do. Do the action, watch the needle, no interpreter required. The work was never beyond you. The visibility into which work matters was the missing piece, and that piece is now a screen in the same system that runs your jobs.
Evalation turns local SEO into a list of actions, each with the insight behind it and the reason it matters.
The Local SEO surface organizes the work into four zones, and every card in every zone carries three things: the insight, the why, and the action.
Evalation connects your Google Business Profile and turns its data into specific next actions instead of a chart you squint at.
Review requests reference the actual job, service, and town, because the system that asks is the system that ran the work.
Your name, address, and phone need to agree everywhere they appear. The engine flags where they don't, and tells you what to fix.
Homeowners now ask ChatGPT who to hire. GEO extends the same visibility work to AI answers. See /software/geo.
Link your Google Business Profile and the engine reads what's actually there, not what you assume is there.
Each card states the insight, why it matters, and the action. Do the action, mark it done, move to the next one.
Reviews and fresh signals come from the work you already run in Evalation, so the loop keeps turning without a retainer.
The map-pack work is a checklist a contractor can execute: profile, reviews, photos, consistency. Evalation builds your checklist and keeps it current, so you're paying for software that shows the work, not a retainer that describes it.
From your connected Google Business Profile and from the jobs you already run inside Evalation. The engine feeds itself from work you're doing anyway.
They're siblings. Local SEO is about the map pack and Google's local results. GEO is about being named in AI answers. Both are included, and both run from the same live business data.
The ones that can run from inside Evalation do, like review requests that go out tied to real jobs. The rest are stated plainly enough to do without a consultant.
Evalation is built for residential contractors doing $700K to $3.5M a year who have outgrown entry-level tools but refuse enterprise pricing and enterprise implementation.
Evalation costs $297 per month for the first 50 founding members, locked for life, with no per-user fees. Every membership starts with a free 14-day trial. Full breakdown at /pricing.
Switching takes four clicks, and the Moving Truck Guarantee backs it: "If it doesn't win you more jobs in 90 days, you get every dollar back and we'll move you anywhere you want to go. Free." See the side-by-side against your current tool at /compare/housecall-pro.
Four zones, every card an action, and the needle moves because you moved it.
Free 14-day trial, then the Founding Member rate.