Marketing

Track every dollar from click to contract.

Evalation runs your website, funnels, email, and SMS in the same system that runs your jobs, so every marketing dollar ties to closed revenue instead of a vanity dashboard.

Clicks don't pour footings. Contracts do.

The report says the campaign got four hundred clicks. What it can't say is whether any of them signed, because the ads live in one system, the leads in another, and the jobs in a third. So you keep paying for the metric you can measure instead of the one you care about. And when the agency asks for another quarter to “let the data mature,” you can't argue, because the numbers that would settle the argument live in systems that have never met.

Meanwhile the lead you paid real money for sat unanswered for two days, because follow-up lived in your memory and your memory was on a roof.

When the marketing and the jobs run in one system, the question “what did that spend actually win us?” has an answer with a dollar sign on it, and the follow-up goes out whether or not you're on a ladder.

Evalation ties every marketing dollar to closed revenue because the marketing and the jobs run in the same system.

The whole funnel, wired to the job record.

From the first click to the signed contract, everything runs in one place, included in the flat price. Nothing here is an integration; it is one system reading its own records.

Website and funnels

Migrate your WordPress site in one click or let Evalation build optimized pages with hosting included. Your web presence stops being a separate bill and a separate login.

Email and SMS

Campaigns and follow-up sequences run from the same contact record as the job, so nothing depends on you remembering to reply at 9pm.

Attribution to revenue

Every marketing dollar is tracked click to contract. You see which source produced signed work, not just traffic.

Search and AI visibility

The maps and SEO engine feeds itself from the work you already do, and GEO gets you named by the AI engines homeowners now ask. See /software/local-seo-for-contractors and /software/geo.

On a real job

From ad spend to signed work, visibly.

1. Capture every lead in one place

Website, funnels, and forms feed the same CRM that runs your jobs. Nothing arrives in an inbox nobody checks.

2. Work the lead automatically

Email and SMS follow-ups fire on their own, so the lead you paid for gets an answer even when you're on a roof.

3. Read revenue, not clicks

Attribution follows each source through to the signed contract, so next month's budget goes where the contracts came from.

Marketing questions, answered straight.

Does my existing website move over?

Yes. WordPress migration is one click, and moving preserves your existing SEO rather than resetting it.

How do I know which channel wins jobs?

Attribution follows the lead from the first click through the signed contract, so each source gets credited with revenue, not clicks.

Is the marketing engine a separate product?

No. It's included in the same flat price as estimating, job costing, and everything else. One system, one bill.

What happens to the leads and contacts I already have?

They come with you. Migration takes four clicks and brings your client records over, and the follow-up engine picks them up from there.

Who is Evalation for?

Evalation is built for residential contractors doing $700K to $3.5M a year who have outgrown entry-level tools but refuse enterprise pricing and enterprise implementation.

What does Evalation cost?

Evalation costs $297 per month for the first 50 founding members, locked for life, with no per-user fees. Every membership starts with a free 14-day trial. Full breakdown at /pricing.

I'm on another platform. What does switching cost me?

Switching takes four clicks, and the Moving Truck Guarantee backs it: "If it doesn't win you more jobs in 90 days, you get every dollar back and we'll move you anywhere you want to go. Free." See the side-by-side against your current tool at /compare/jobber.

Spend on what signs. Cut what doesn't.

When marketing and jobs share one system, the ad budget finally answers to the contract ledger.

Free 14-day trial, then the Founding Member rate.